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Welcoming JustBrands!

We are in the final spurt of the year and already 2021 will go down in history as one of the most challenging years. The lock-down, delivery delays, price increases in many areas from logistics to fabrics like cotton. But we can and should also look back on a lot of positive things. The increasing digitalization makes it possible for more people to work from home offices, we can share data and information more easily, and we have enabled our colleagues to master their work even better. We are witnessing a boom in the digitalization of sales and production, especially in the areas of digital collections and wholesale merchandise management. That is why we would like to share with you today a positive development at Chainbalance.

In addition to our growing team, continued rollout with existing customers, and new customers this year (more on that next year), we're excited to announce the successful pilot with JustBrands!

JustBrands is a Dutch fashion company and is best known for its PME Legend lifestyle brand, symbolized by the world of a cargo pilot style. To the group also belongs the brands' VANGUARD and CAST IRON.

In the early stages of the crisis, JustBrands was already dealing with the question of what will happen after the lock-downs, how will the business change for wholesale, retail, and eCom? To become even faster and to support the team more extensively by reducing their time and manual workload, they decided to start with Chainbalance.

After 12 weeks of onboarding, the pilot started and in September we celebrated the successful pilot with Justbrands Group. We are very happy to have Justbrands as a partner. Not only does the strategic positioning of the brands PME, VANGUARD, and CAST IRON fit well with our fashion focus, but especially the extensive experience in merchandise management has excited us and will bring us forward in the long run.

Welcome to JustBrands!


Graaf Engelbertlaan 75
4837 DS Breda
The Netherlands

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